I worked for a professional story-teller, managing the office, mailings and such. That is where I first saw Press Releases and mailed them out.
Before that I always thought reporters went out and found stories. How wrong I was.
When it comes to entertainment sections, local businesses, and human interest pieces many of them are self-composed and self-submitted. Interesting, huh?
The IndieWriteNet Insider had a piece not too long ago on authors doing press releases, and I think it’s worth a look-see. There are some good pointers, and although the New York Times may not feature you just yet, your home town(s), alma mater, and such might give you some excellent face time.
For more info head over to IndieWriteNet.