Came across this in “advice to writers” on Seth Godin’s blog that included this bit on book promotion:
There is no such thing as effective book promotion by a book publisher.
This isn’t true, of course. Harry Potter gets promoted. So did Freakonomics. But out of the 75,000 titles published last year in the US alone, I figure 100 were effectively promoted by the publishers. This leaves a pretty big gap.
Hmm…I assume he’s talking traditional publishing. Read more at the link here.
Guess I shouldn’t feel too bad that although my Google Ad Words Express campaign increased sales, it was not cost-effective.
Kristin King is considering a promotion vacation.