Tag Archives: Australia

Are FB Ads Effective to Sell Indie Books?


Three weeks into a Facebook Ad Campaign I was completely up in the air about its efficacy. Did I get some new “Likes?” Yes. If they don’t translate into sales, though, the ad is like those Christmas lights we left on through the wee hours, wasted energy.

I followed the rules quite carefully. I’m marketing my vampire novel to fans of The Vampire Diaries, The Twilight Saga & Breaking Dawn. I narrowed the target to the US, Canada, Australia and Europe. My one mistake might have been focusing it on friends of friends connected to my page. That brought the pool down to 10K+ users.  My suggested bid for these folks’ attention? $1.17 – $1.61 per click. I bid a dollar which has resulted in me being charged $6.17 so far. The bump in sales covers that, though not well enough to put a smile on my face at the effort especially since there’s no way to connect those sales to the ad.

So now I’ve eliminated the friend-of-a-friend requirement. All else remains the same for targeted audience, but the pool jumps to 17+ million users.  The suggested cost/bid for clicks goes down considerably ($ 0.35 – 1.89), and I habitually low ball auction bids ($0.50).

Previous reach was 2K people with 4 “actions” and 8 “clicks.” I only pay when someone takes action, and I set a lifetime budget of $35. The campaign runs through the holiday season to January 2nd. From this point forward, though, the results will be tainted by a weekly re-tweet campaign I’m doing with a handful of other indie authors.

Are FB Ads Effective to Sell Indie Books?

For a single title, I say minimally to not at all based on my personal experience during the holiday season.


Kristin King is an author, publisher and US expat living in the Netherlands. Her top sellers are “Unsinkable Vampire” and “Cain’s Coven.”

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Posted by on December 31, 2015 in Book Promotion


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Character Focus: Blog to Highlight

Character Blog Highlight

I’ve sometimes wondered about having a blog or website for a specific character or book. The highlight blog this week does just that. StanBrookshire, Homicide Detective Lake City Police Department. So is the blog all about Stan?  Not by a long shot.

In her last three posts, Allison Cosgrove featured a Spring Reads Giveaway with multiple authors, a Cover Reveal for “A Shard of Ice” by Alivia Anders, and a Q & A with Aussie Fantasy Author, Dionne Lister.

You have to go into the tabs to find the goods on Allison and her writing. About the Author says

Allison Cosgrove was born and raised in a suburb of Toronto, Ontario. A married mother of three daughters, she works in accounting by day and creates her own worlds by night.

Other tabs include Characters, Books, Media Links, but if you’re a reader you’ll want to head over to the Short Shots. There you’ll find a list of FREE short stories for your quick evening read. So head over to the URL and enjoy.


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